Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"5f9e864ae9a81a26b1e198f272ca87db","s":"fe886f378aa19b7b"}
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