Research
February 3, 2014
By Joe McCarthy
The latest report by the Shullman Research Center urges marketers to make distinctions between high-income consumers and wealthy consumers.
{"ct":"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","iv":"f6f50ea646bfc0bda4d7ba6dfd320d64","s":"e6d742ce21fd64cd"}
Share your thoughts. Click here