Commerce
December 8, 2010
By Peter Finocchiaro
Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.
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Q+u2gL2mCNeWl4Q3YVk03slDH+pqBksm6GhfMV4TgTWOseFb4STuTSoAiqhw5I2uxVNvZXK+fhB+e4fNfx8WF4PfGgJDSEV2eVioXG\/9mESmHados7n3avJV3BxKBP+i9dOQpkTJfUNlEFV7ZYglG0cdOezB4i88v1\/fixfiCG8KteElgYcWgGrO1O8pktWwyymrTNnQ4h5tcr7lzdtb55pYtxvgTkyMvB3SChIDM6dxe0+O2OnD\/o6sNaIdigdN0OsJKINcF5qZJoTIPIyCdBZCwxsqSPRpwke22MBykdnlChycXVt+7flzzynxWYRdG5NrXCWpENrOm4L4gTWqSJJmVNqvb+hjK41Tke3VPjcgxY6mG12ytWhpnhjDxN9NTWYm0TaP\/lK7Ox8SFUAeKTM5oyjBxsRUzsrhkGk7D86hDbCannBRnkrZC7oKgH6d41HeXOgYOflxaSFGjnu5G2e+xBI\/odDmynu7LY2aEeuFq1KSRbtj4DrHhUooibz1hahB4kmKjVHAg63NPLqQ7YlMb6VZdF+0eeoyAY6mx7gMq1CZDowRk12j47\/B6\/quP9HOXTtnAJlxM5ebh5qcG9Dn53PqOe4xPV2UOcPzsNdo1B3eoHUbejv7ErMkmnLskRAVoLHSHDVkfUgUXYWyzQ\/o7KjNSSBpjR4Av9xIIhmTrSOlm0s5KhjAnNjF35okx5VDoDi6+iu9bfCMF5gUVXPgXI9M+jCzups2FaeGN091hjPVGOExot2wPMskwcneW6DuS67eIcxeLJDP09vyjc+EWZwdP0g5\/YnkT31hRdbRvbKV8TGeTiWXn+eKocs5\/28f\/kI0mujviN1t3ANRJiKgWfxVGksbXYi4bEoOvLdL2DejlwPV\/N+lkjfXe9HIUjLpYbUYZWZ1z01kckYVjjXzePr26PI\/OkPZvjPHuD0ITxtYNwgrDKWkEqVZEohWUWzDZ60Z9MixrHgOLXr\/y0pp5jtKfazlGQefmOrHy1CI2h0qEGc\/sI\/5mMPqYT6g0xDF3ZNB7lifwu9I9NI8AH\/yhtdEbRtGZrNlwSMk0pbw3EvgO7iXq\/zKDKcTAL1gFq3xtlZhvrj0lnIxf+BdUmTKtu8GkyFll3hJhB8y1D4tpxY\/0jfHS4YllV480zd9jXrVnpXptDAtp9O0nqD0dHoYCwIAtUl+hLHSEtg\/yV0B6DrAc9lldLAAoJni51UorPsgpYAOx\/aAxQW5GCmKZPhbsOeJElaWxhaKvOUfMsJK3xGoDVX5tomzCdIOL58K4Bbv775M1GXjD9uKLxAsJFhg0eKKMUUBMaXvi+WX3R5VtQolIkR\/KLKrlSbN1PuUBMfXmlgBgz4aArmpo\/z7Js6KgIu+rglM3Ye9xOqqbLzmV72IGMM56wvA2+6rTVI5UDa+RzfAdI\/gtzIY9Z\/LnapIKR5BQzzpL6fNUW3KhctJhPnlngcyehdm7BaBscglAS46CH1+WCA+giM5QhJS+40xbOnkgT0LPTRJ4dHO0GBWdICcn9CTrXcCPzbqmqdaLNCQ4cqwz2hQPCe7WPkOQeHJ7srNpWIFr581Ohb+NEdNEmvnk32gqfS5Z47GDoA6xpU1giVxdkA648fxzeLZPAzjxlFx6G\/spCBqSl1C\/O9AK6+vo2CcpaJ+oQnEdPuxiUh3wKhCGA2iRi4EjnAMdgVpt0IslAcyFHuDtLPVicqCJcQRonwsXp9OiTLDbO4jPjOGJvTJPhIB\/bV3Gl3HKJg5H3FX0nOIAyj\/51d5bOEq\/ZKSIPwiQluDxyBacE\/gOIh8eQvmFuiVS6mw1ib\/s5tr1xaXJv1RbV2Wmv0rJkCsWuBvwY6U8MXIYhZxTApl9LBgjlSlowdNVenSGi9peb9WOEUbOS13uWt30PzHzflZnqjc7LJ9B8nE+wkxiFUskRiMBgLYaqFWpSyg\/qcJ3Md11oub0Be\/ljWIE5cmIbTMoW+2NNmG\/xOQZBtctkKlrqNxLUygZQkfhDbxgfvZWKmdzV6pf2DJtKTLPX3G8cumvwdphj7QxgSNixQzqvwUVg5JxJu2xGSg\/29HkGl1+ryEKENoZEFgZXf7SOxZ4Sa5nPjHmjtChEO6eENY13nQ8NZJwZwXqy6tIeOUQTuewlDkijas65net669Dk2CC7MEW8ETC54V72wq6vTiAnOqq1KKyUx\/xsKqY7vIDSg38Gp3EVutHDb7b4WymnGMazk\/QVBOcItMFfgrrLhoQpl5wy3o2deupzC\/kmxvCRLTohnIpFjM38YyKz++7YFKqzqr5Q2pPvW5Yp1WfGmYVdipsUj+cs1PZ6E9RYMkSes1QitP9HN3XNxJTtBJ\/hSguoU52RlyEzni30Rz4tQG1psxo0fKhER2A\/bGyzekbfo5TinFAyb\/cSU8UCme+eGtVSz23zlT2kMzoWQj4vknMAkamXjCf9NjNaqzmJYc6B51irObDZON8p0JD\/9MIRY10Zmlebvut+U1wMreCoHNuREW5sbVaHlAjtDm7bEaOzylT8+4sRUvFX\/msWaIhGxyBnRhiL0H3OO5zo+57SW1tDZBJrx0wgjjSQY7+1JxQjiWlCj8ga00QL6265vRpZiWxtQpsOlChEPbvx2yQCgsyYUFw\/xhjBvkKwJwl8FSvlloD5PSmN0p2jzJ3WHVHR53TxbuSyPCk09Xzc\/7QdmbnFX6aIAzKNRuwEOn3Q10h831VLoDC3uGbxioX2JLi8SuuIhpf0l2xFbE8jqrvEbBIV3sBxmXdk4qIYUvUbiKaXlQ8wIFagzMYxq4RkVzCUu6gtRdcv2crLPGwNppKZ8gwdpz34vAEoYnGplQW5HF5KKOeUYiQej8PHW6oOPoTlUANIXiNZ9MeiNrOn8jT\/4jPfAv5ScNi0giOctTEPzQhgJ6oJI3kb1KHYg0l\/JPQttJjx7yz0EH70FJsj78qKcwYkIn6SoCCLX8bwGF\/9x1XFAbZsboR4hkHkxF7XNKfN6Wx+CGZ8zfA6ntoBRtNtg7uTj16UFCbjmbZ2lqPUk\/nEWkQe6CwuVyVKPU68vsGUqEfrt52CY6VbpKVSUDN3yBHnpRrfRE\/SEw7izkard4yfOtFGYAZtXMkM7PcTcfLTLI6wEyn\/WBDka0pqU439OYNu6WN+TqxJz\/WXcb1HS\/7Yl2Y2QFJ\/1L3BfjOZD8phMm2bUk+qPhmOSBgBGtwGkNHQ1kXsfeXCCWGntHrJzpmMTWj2bjCJASfd0mn3dwWud8lNJ57JZo8R6GyOC8QI3EKqXJIcHaDobQVmY03CO7kd2Tcm4h5oO8yM3BKlSEZEVsiGJFGdC2K3BLFXB+rOXbOTqga92Mlpgr3vb+BT8omT+X053oEeE8r+Sbuu1k9WCL3ZoDO\/j5QebpxBnIfg\/O\/ypq+FHJKGaW49xt8rOOKbKfDMNZgT8iQzYq8sSfkJvEVcT0zz7YmGul\/romqRld8GWWNDX5iEXYPeJb10KfN3\/tz8QvzAyY2DN1gFWt3jD5AJX0Y+qMzfAcV4zMpYMQhVTYq2RxIlwgbJ6Vk4OCGxnBjUDVDzlYVL6WQEYfzppgm4EvGpihqKZXSsF79XzCRbIpiXlJsnF0EgjdTOtNnKEnR\/GOyxabi0mNMjxWXa3zGC3JLB0C9pPfx8uEmqzBcwW7ape7s3sHmxawMURVIGsnYSu7ZII9ok19a5U5ewq5wWCBW1PHJ1Ky7swJFJ9o5TQPTUNtJcgY30ZYT6Ay8KD8rUP3O+0p1ttjjx4J1Kl3r3JLj7EL0zd7tg73\/1V6ymuc\/7a63qIb8Rqdf3SY7FRwiMAcan2LUvTTICRTQdlonN6IkGmOPx76m144M\/qVqSP7\/nqbaMqd5Y0djUuCwk9abUZKtIZvi0rsk6YDvpD72+z2z1LQJPtqS7dr5hTjv2An+0Dvvl8k1LIqGbG8l8H1QTo8uFZRVuDi8y\/l26bR6ovaXD94o5vI7huihZnml+Tu+Okhuhxx7r7yAFc2n9JDrHmVdGKO\/DvuTsTcLARGFnLi9ae2RSBiWpUtKApQaMn5D+QJePZsE02ZLmqjWNuzSOcWsx5gbGR6SLTU\/o4A046q0Yy1VIY8dGRospRQtPdxLJIvY\/vqJ1fQDNSgYHE1Dwi980qjHzBHvcHBO10pNJFATYUX4XbZtUly6bJIOIiTs4xrdwF4Ec5cwuXzO\/f+odeRLA4mCEuVj482BWDkFcbsArmChNckH2sWN5A65MX4Rjmjkj+cHTuv6Hb+FVNH+h1pRlt14nMb2qMMLspmIGw5qk1Zp77vB7NDA=","iv":"b52657577de75e0f75cb14ccc1e4ab3b","s":"9e8beef793a20bc1"}
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