Multichannel
January 9, 2014
By Sarah Jones
British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.
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","iv":"1cb52c2fe00dca5948f6ad4bc45a20ef","s":"6b19b5d1a52fe9a4"}
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