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Cartier targets jetsetting New York Times readers with mobile ad

January 9, 2014

 

By Sarah Jones

French Jeweler Cartier is promoting its “Style and History” exhibit in the Grand Palais in Paris with a mobile ad on the New York Times style section to spur travelers to visit the display if in the city.

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  1. Saks Global completes Neiman Marcus acquisition
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. The art of subtlety: ‘Solving’ the luxury market’s slump
  4. Kimpton Hotels to unveil hotel, branded residences in Mexico
  5. The 1916 Company invests in jewelry vertical  
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Maserati unleashes anniversary activations worldwide
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Swarovski aims at top markets with fall/winter campaign
  10. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
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