Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"03c27ad52ffa3945fa7812e55847a970","s":"65aeba65a66b8d81"}
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