Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"02b9ef921731e64e0b1f7f8dcc307c7a","s":"b91afb7585214547"}
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