The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"4b2f22e104b84ff2b4f1779c925f81d4","s":"14610a004f836881"}