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Mr Porter uses children’s character to promote holiday dressing guide

December 19, 2013

 

By Sarah Jones

Online menswear retailer Mr Porter released a short video based on beloved British children's book and television series Mr Benn to appeal to consumer nostalgia during the holiday season.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Baccarat pulls incoming CEO from Printemps
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