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Commerce

Auto brands inflate different product categories for holiday season

December 12, 2013

 

By Joe McCarthy

Some luxury automotive brands are ramping up promotions for lifestyle products to capitalize on the gift-giving frenzy, but beneath this temporary push is an ambition for strong product lines in categories beyond their stomping ground.

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  1. Guerlain to reopen spa at Waldorf Astoria New York
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  3. Golf legend Gary Player joins VistaJet as brand ambassador
  4. SCAD presents first US exhibition dedicated to Jeanne Lanvin
  5. Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
  6. Mandarin Oriental ushers in next chapter with updated visual identity
  7. Japan's ZOZO to acquire Lyst in $154M deal
  8. Burberry goes on vacation for high summer
  9. Piaget explores archives in latest episode of video series
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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