Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"6715361e1ae54b1e367da56dc0ce45f3","s":"cad62fd78f76b418"}
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