Commerce
December 2, 2010
By Peter Finocchiaro
A growing number of luxury brands and retailers have turned to email messaging as a tool for driving sales through significant discounts. Should they?
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","iv":"c93c0f5ae99590e484387c9ec3ac0e52","s":"1d96dd52d5cda04b"}
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