Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
{"ct":"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","iv":"0743805648ef17ac065fa29649db4288","s":"e437750b17373eef"}
Share your thoughts. Click here