Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"843cf268cdceb9411a6b22ab0fbe92de","s":"402a59ae7cc73159"}
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