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Montblanc touts Heritage Collection 1912 with dedicated microsite

November 15, 2013

 

By Jen King

Montblanc, maker of writing instruments and watches, is elevating its history of fine craftsmanship on a microsite dedicated to the brand’s Heritage Collection 1912 to attract new consumers with an interest in artistry.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  5. Vera Wang sells IP to brand management firm WHP Global
  6. Meta drops price on paid subscription tier in EU
  7. MGallery Collection wins Grand Prize for luxury tourism
  8. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Mood of global millionaires in the pandemic-era
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