Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"8aa04317b7ac97a8481dd34d49c9ca0e","s":"725dd7d993424c87"}
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