Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"f23507a6ff91c17a64bc9fa32e54ba1b","s":"366d4bdb42d5bf39"}
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