Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"01abdd3a5ae94088c8e82434b8196874","s":"c6fecb8a77c54886"}
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