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Multichannel

Valentino targets global audience by live-streaming Shanghai collection

November 13, 2013

 

By Sarah Jones

Italian fashion house Valentino is taking an unconventional approach to promote the opening of its new store location in Shanghai by unveiling an exclusive collection Nov. 15 that will be available at this location months before it hits the shelves in other stores.

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  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
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  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Luxury Unfiltered: When brands fall spectacularly short on client service
  8. World's largest RH gallery opens in Newport Beach
  9. Wearables, AI at forefront of 2025’s digital trends: IMG
  10. Register Now: Luxury FirstLook 2020 New York Jan. 15
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