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Television

Jaguar’s first Super Bowl commercial disrupts with British Villains

November 11, 2013

 

By Joe McCarthy

Jaguar North America is making its first appearance during the Super Bowl XLVIII with a commercial for its F-Type Coupe that may propel the brand's strong year-to-date growth in the United States.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Louis Vuitton opens applications for biennial Watch Prize
  3. EssilorLuxottica establishes Inclusion Committee
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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