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Nordstrom Direct president: social media is word of mouth on steroids

November 8, 2013

 

By Joe McCarthy

NEW YORK – The president of Nordstrom Direct discussed the retailer's prescient embrace of a single consumer experience across all channels when ecommerce first arrived and its customer-centric culture at the L2 Forum 2013.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. Dior weaves codes and trends together in digital nail polish promotion
  4. How can luxury brands tap into the back-to-school season?
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Balmain enlists virtual faces as brand spokesmodels
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Tiffany & Co. rings in holidays with multichannel video campaign
  10. Mercedes exec: Social media efforts should single out brand advocates
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