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November 7, 2013
By Joe McCarthy
NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
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","iv":"31d364f3ed4049093c5e844d53f300bd","s":"31af8902de635aa2"}
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