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Multichannel

Stuart Weitzman editorializes digital pop-up shop to fete 5050 boot

October 18, 2013

 

By Jen King

Footwear label Stuart Weitzman is celebrating the twentieth anniversary of its signature 5050 Boot through a digital pop-up shop with online off-price retailer Gilt Oct. 17 - Nov. 5 to reach a global audience while experimenting with a new ecommerce tactic.

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  1. BMW sets record with funds raised for education at playoff event
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  5. BMW models top luxury auto shopper poll, Tesla slides
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  9. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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