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Internet

Van Cleef & Arpels channels heritage of luck to engage consumers

October 15, 2013

 

By Jen King

Jeweler Van Cleef & Arpels is using its brand heritage to pique the interest of brand enthusiasts and general consumers unfamiliar with its inspirations through a microsite that generates eight-second messages of luck Oct. 7-23.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Porsche Design boosts in-store traffic with Linkin Park collaboration
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. Global millionaire count to increase significantly by 2027: Agility
  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  10. Chinese ecommerce - Luxury memo special report
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