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Nov. 23, 2024
  1. Women now represent 13pc of global billionaire class: Altrata
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  3. Dior reinvigorates Miss Dior with latest floral romance
  4. The future of successful luxury brand collaborations
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  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
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  9. Clarifying luxury brand values and positioning for an evolving marketplace
  10. Luxury Unfiltered: The real reason luxury brands fail
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Mobile

Is Twitter the killer platform for brand-building on mobile?

October 7, 2013

 

By Chantal Tode

Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. The future of successful luxury brand collaborations
  5. Dior goes for gold with flashy J'adore campaign
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  8. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  9. Clarifying luxury brand values and positioning for an evolving marketplace
  10. Luxury Unfiltered: The real reason luxury brands fail
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