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Mobile

Hermès’ how-to app teaches knot-tying, engages young consumers

October 4, 2013

 

By Jen King

French leather goods and scarves maker Hermès is showing off its iconic silk scarf collection through a whimsical mobile application that displays the brand’s lifestyle while creating awareness among younger consumers.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Baccarat pulls incoming CEO from Printemps
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  8. Luxury Unfiltered: The true cost of cutting luxury prices
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Dolce & Gabbana, Skims release limited-edition collection
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