Multichannel
October 1, 2013
By Joe McCarthy
While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand's image?
{"ct":"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","iv":"1393065300366e26772456c1a5d19aa3","s":"70668812836f53b4"}
Share your thoughts. Click here