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September 30, 2013
By Joe McCarthy
Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
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","iv":"5e7112714180e64347235e23f0f9ec66","s":"eab90006ea90d0fe"}
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