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Internet

Editorial content and storytelling boost microsite engagement

September 26, 2013

 

By Jen King

NEW YORK - A senior director and professor at New York University's Leonard N. Stern School of Business at the Luxury Interactive 2013 conference highlighted the storytelling capacity of microsites through six key points meant to elevate engagement.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Baccarat pulls incoming CEO from Printemps
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