Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
{"ct":"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","iv":"fafd367a8c6e619dee74f9a1f9108408","s":"deadfa91452b014b"}
Share your thoughts. Click here