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Internet

New Facebook message platform a game-changer for luxury brands

November 17, 2010

 

By Peter Finocchiaro

Facebook's new message platform has implications for luxury brands
Facebook's new message platform has implications for luxury brands
Facebook's new message platform breaks down the wall between email and social media with the potential to reap significant rewards for luxury marketers who can master the ecosystem.

Because luxury brands rely on word-of-mouth, and because social media can provide a more personal touch compared to other more unidirectional modes of communication, Facebook presents valuable opportunities to build brand cachet. The social network’s messaging updates create new promotional opportunities on the platform, and at the same time represent an inflection point in the history of direct marketing strategy.

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  1. Fairmont salutes company heritage in new campaign
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  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Hyatt taps American tennis player Jessica Pegula as ambassador
  6. Pierpaolo Piccioli joins Balenciaga as creative director
  7. RH appoints new co-chief merchandising, creative officer
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  10. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
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