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Nov. 25, 2024
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Waterford Crystal targets young demographic with People’s Choice partnership

November 16, 2010

Consumers can vote for their favorite Waterford Crystal statue on the People's Choice Web site.

 

By Rachel Lamb

Waterford Crystal is raising brand awareness among a younger demographic by designing three custom-made trophies that fans of the People’s Choice Awards can vote for online.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Baccarat pulls incoming CEO from Printemps
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Lexus logs 25 years of 'December to Remember'
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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