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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"db59014b06902d0ea05b8b35fa4b2bf0","s":"a24bd98e6932b32f"}
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