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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"7d8dc2f2b2d742ae64b99989cd5f6004","s":"539c14c51b7cc996"}
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