Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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F8p+PQUI08EPDUp4QRFogSXO+kt2FDek7fEZ2Ixmq2oEBbnGYd92mssTTDnL23QLRJtTNup+KpxLRiVJBt33RJcBLJzdb7DwJiJNxhhHYFtYYcD945UcxET\/5Kuq2GJ724u4l93h261DO9vJJiw+ehGVHV0VEo0w0PDjZsHeGEi98BN9T2a3a5HMVsdGE6vaKYtc\/tgdOJl0Z+6FwrcfC3oWavkt02EqqymTxyx6aOAiizvRFfUnnaTklRPlSIjbxYf+jr22F2QqYb\/7J6yFp4BLb17uXXi4wMoPRW1lT3lBxMNB6u2AqzOB47BX5O6wDIr0\/Vaac70yztHJpNEsCHkCDqmxQ2ZKqtH0u\/ymWq0iV3At3ThcAN26TmYvGNAA4jmSnu3pHIvjTsgJKjX0kNXzfyvxc6+C\/j1IqJMtaGe8hrzUy\/\/yh3UALRH8xl\/0vCt6j6AAcNVWCubiDa7CaWH7IArN3bghuCGqVVr5p1uTHlTneYUbAum26a3WN1JftRgwwnTV9tUBLaf7B4J14J3eP1B73jR0t9by4AVaQigndvo9lMpkPhJNmBgI+PxTpBW1zysWszS1oq4selXhOIO1\/ez\/vsjg80KTbHmTFgb\/RgxEpeScW9kDR1GTLyzqFzd2trVDfZRZ9b+EEN08sTQlv4HDNxAN50+Yc2kHFpEzIdvJ2hRV2o1dnJBhaS05LWFk00agLb5fC5GExHgFWunujnR35F\/fhdziYBWME17y1pevWfHwAsn0+\/kR0GGHXM7aZY6iyMk+t+W\/vpis\/v5fq1Mva4PjggFTdkv\/OjODBxMmurc+AcjXVuctKugezdZb4dsEHF3uHfg\/BNaOL5GiUiGBHfnHLWcdn1cilrwWMdzbWd+wSbsG08hWbRfuw6PSltBnozAXD8BPjdf1gEqleJ5AvbSkvFG3cZeJa7E8joMZHzh4gXmjAVEL0b\/N\/EUHEaSpyXqneKfeJ02O6ET8+hw0ZxELgEFLvmjibwMt9Ia7C6MsnFxVDVIHqDcGXDJwhDvaJfyBMEb8CiKzJNo6P2Yy+THHtzSLmCS\/OTH5r6x1qvQXUJtlMsjb5Q8bxiDlCglm\/5xb7TgMLrq\/30oH+ovzInYMghGf12HtvQ7Qx9GpSVCqhnyALdZPvheln+sl2A3mdGpN+HjRohD8vaRwB6OvmD1VdMo9zwuGP8lFu0t4I\/yGAXjBIiVtVTaiE76iXFYZm5hVv78V3leI\/TdQ0Zu9ix3fb1EQk2tXT5uBUHsZcxH7Gm2FdHZNpZ7JuQfzIB5nDa06xxw3bpAjPEjrqQyb8uFA5eFWT1KUc2rwaEB6qatiNFvqmyaY3OX8WdVMFsrX1\/z48jdWc\/P1HAhW8fJZtNMKGr8K7i4yp13Z8O6AZjW6kwASH4JCEpIf5hh3Xcg8g8Gs8VPldWv3c31rvflTbb8NOe\/B\/llRyAt1z7OBecEugEN3cf+Ykfza4vB\/wesOeTOc+0m0uSfXgs225btlgm5aBVfB8qSzsJR5MMMazzy2cy1CMnXLi67\/PLAwOjT6kmXw++SxdO\/yAzxQS7wGB7GOzq38YzL1lQ9b0LaHP+ZBnSeYgKWe2GMFGaIq2+5A7PbziHmzmXvjKAK9ga5ISH9\/lp25xcmltiju8CTC8r\/an10W7xghxveuiqH+TfPtmaim3oj9mbtPudQnJNJeV5yqSsBkAOqxS86\/fYGz6gtbwRzmK6gBQnNmQSDqn\/8\/kFOZFJmCnnisVS78hXvVe85tvPTRyDBniNYbwCCx\/ZzXEDkTisa6XPHxu4efdzHTbstVQ1f1ly5xaxxl8LYRJHglcfDImzVIgRRMC6a8f+KaU2ascbrVLaaa67uqphYHjv+54Gxg+HKCMLad382y+Ya5bIdC3r93RlsRy1D7dVEIFcwJLor\/RZkWDrtfu6gvLNWjCPrMXhqxILu+MsQOO6fbCxQY9oIvEayEFmOk25cEpRB5lrlajb156B0wS25ZjO+lJ553NkS5O1p76r6pjQaDX4E40faDu2KdeQed+wGvyC4DssZkN+FbpRgUiceJyizkYlYYDUQ8hJqWjTVH8IvGaImVBlC2EEDVsQYe7IRaxOAeMPTjYyUshOIFhs3uw+o2a8N6ZZcRVya0\/cmVx2PJpMd06pysrcPlBTyvDgrCKlAiDIoSPdzp2NUnLo8uEilyxX5I7KlZSjz6v2l+cGL4+JhdC6i\/zpnF7xhqqYU5l9WLzt+gZfxJLmGPN3f+wlaeyRRmlDMdNK6bv8YQ5dkENA7Drf6DanWXvGzXdno0OsFUFIRB8x8S+FQAoM4tumccdqvOe9AtaY7YEaFh5TJQlNq4JEot2hzyJGRcwN5X6xPunwv+x+pE85g\/SdXw1vPxeXhFtrtEo34PR\/xDyAa53J2n9BYgv9WESHTDsRQtPbpuRoEzvfBkH55HB\/ADF1lhxYMet987VwMXF1vByhI5ozt4Xn0rt+Gu0nc8to3+c09M+WfivKBoS7uovShjYYIzOhq4Xf0\/42C5pnBNoDkO6t40YiZXOkNOjRWd0HZSElyYSBC1YF6+92dcLQFABKMpwD5iCBBzh88c5ctTsLtprHAKbHj7w3wUw5qIHAPj82riwTnaISdXzRD2C3Y7k2fWDG2ponI6cbMxsIpbxBPVgLe+cOg9exYwKVh2aL7WwvYbN7pSodKBlW1pWJ1LiEgRdK1A2xU3mkNvBNdzGggfiBCOyNkjTKQ0K+01ElctsInwYQNbKhNoWURyxEpMl1RbFuhex2FZPD0GdEPypMC\/\/+VSSGLflGJ2shUn4W6fAxgFwaqJcOVnftWZMOK3Hf+sn9iZr+nb\/DJT9DPBzETLTWMx0lpyi9hJQSNuAeIIuT\/H2DpOJmKc9EGTrRzpI2z1gqQTVzI\/MX+MTzi0BdQyO0Q0gKxvHTa5BpfR3FdjjUO1GsDzXffLbpsJb2F+araQByCybflHu8j1KLKLoW4ZKxmmUD9aaCxYz7pmZDdm7xERbeBPT35YnHd2Mk\/SUCYz9sbRc8UmYi+W+3JV2ZH+yvcyIHDfOJ2do0tbcJuCuUWwUJpQRRv275pCXqxtHMIXoftmwY+pKBXv7ulTIdYcpgLDjZ6cXzgNQbki5+KSqtqHydjndB3ohpX5mMAmSMjmTmtbSHKbOKxZXUSScRl012KdLvDBsLNcOeb+QJDbOXWTjbHkh6qGl2TgGTtBHDiyl14Pn374wPYHhzeVUS8\/1bwI4NKeoNdUjU39iXpv9fswQcknNNYXD5zvYK+RzPEgNef\/FRoAp58ZFCyGz3LSU8Sj72\/UVLRKU9yU8kO73Ba5WpJThCjy2l9rvPVmmMx1pZqLmNSUfH+Cf6CkKv2jMLEEMxcIBW+PBPN2ubBpzTsx2hgUnf2GmpTHg7SuDqJ7kScEXndu0xFovJLn1stSfydr\/nKWpHM0gvxYEbHtipX7ScZl1heRR\/YfObOIsnOlLsvZ83doDu5UAnqzJpqPwDgeMOhmHfymYoIpqwBQih5+hfIml\/OQdtsYV8+g\/NE8WfFvUXhXW5ekNvbfiA6ZIe82rgio1VPoGnFavk6ANDnkW2Z3qW\/jHTPbgTIdM5wTyLE\/PoXhKNatkkD0GLNPexUy4GcLahL+4APCFpfUkFJ1HyUTJNuppAOKzBfuPIeCt0VBa1ym6Rgh6+ovkNfVUEK8fgpqyV4pw6sEkucQQYpwkSdaSrdhy2gN82QoBHGgqzuRZEdBXs8tfcBUL+NN6kCRWOlHtkhMtZTZUEpwrxynUtPStaP4j1SI6Ke2W\/kSY2rd9SPDcCOUOYPqsqdBBU1XwD06ilDbsTbi9vAucB\/XjypUoarDWO\/R165WuCIsd7LD+vfaKCanxFMpPHns1DBKLthnEo7cn6YTFckihbdYgHSnz0uGbI8Awa5kqUh7Jc7bzDPRHhbRZ7unQR2l1Mc6xTeaYe02DGZVTq7BIHF92xHWNSk5QHJUDtKyHcp8tGcRNOSnAlSUR7vDic453tAboO3SqxL9bOxXZ3ug1SayS4Ou3xhQ8aA\/QxkKfFF6b+tATsFkc8qk87EjNxxRYUnZV3iJ4p3wgc6+DYt8asVOd5QGmah4REMWdiseG5NoaU71APl1\/XcqBqPjKeESPhC8ykFkfCrTTZO6KDxKpFJrvKgyu1QLflNnS0BVpcFMXmb2CxVL2W1KCSBRhwyYAqqjeMNGZbtyS8x\/vqUvygSnieKuK\/P37Bg0bxn89ft9OqdbdYSJ1qVL4hGBWX9AEe2Pqc4o8L3ZUJFWPsvqdXh3DbWwzqhB2YhM9CN38WFaL9UFOTSa9gLm\/tNRFkwwIpcLro3BjvQXDhoKjrd60V9EbKumjqKLdA+aQXR5GtGqP2Chzxxt9GL084ud+w2ZKVbxBnyyaOp7YaOUB2DtkTO9hCmmMgwezsjJp\/lm5a3Eiowrc\/N4qcpA72VkwIqebTXHCA6blKZkhbMWmtWYg1LOg1HQ6PiYzKw7jZWc\/+mV\/eK03pjzPHf2fGjg5HcVAoAkTM77ra1TtheTEgmmUpf9+nWhlIk+bFrLUYunrXij7fGpboiB+69Dp1wamtBOAB2A2K32YA7hP49IIpnbziITjT1iin6o2EFKJqRZYr6EebjM0x9+RrZw7apiP+ufym7WCQD0jZOvNC1xXYLotmcsePb2UrIDrd+B","iv":"a32ba5963e74e618f78e545d15d29d3d","s":"fa2e94d86386b01d"}
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