Mobile
August 9, 2013
By Jen King
Department store chain Neiman Marcus is driving traffic to its bricks-and-mortar locations and ecommerce site by promoting an ongoing sale through a mobile banner advertisement found on Condé Nast’s Vanity Fair’s mobile site.
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","iv":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