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In-store

Alchemy Properties enlists multi-sensory campaign for new luxury skyscraper

August 8, 2013

 

By Joe McCarthy

Alchemy Properties is generating interest in its yet-to-be-built skyscraper "35XV" with a multi-sensory marketing campaign that looks to surround consumers with an ultra-luxury experience.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  4. With ‘Worn for Generations,’ Belstaff embraces close bonds
  5. Positive Luxury launches supplier recognition program
  6. JLR reports flattened annual revenues, high profits
  7. United Airlines reveals new international business class suites
  8. Kate Middleton presents Queen Elizabeth II Award for British Design
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Assouline debuts home fragrance, decor collection
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