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In-store

Alchemy Properties enlists multi-sensory campaign for new luxury skyscraper

August 8, 2013

 

By Joe McCarthy

Alchemy Properties is generating interest in its yet-to-be-built skyscraper "35XV" with a multi-sensory marketing campaign that looks to surround consumers with an ultra-luxury experience.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. Audemars Piguet unveils collaboration with artist Kaws
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