Multichannel
July 31, 2013
By Joe McCarthy
Instagram contests can allow luxury hotel brands to measure the impact of their social media channels and gain a deeper understanding of guests' interests.
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","iv":"040bd5bea7c1a2d64f0315b990f60213","s":"619837ad7114f577"}
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