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Internet

How luxury brands can move the needle with social marketing

November 4, 2010

 

By Peter Finocchiaro

The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Audemars Piguet unveils collaboration with artist Kaws
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner

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Louis Vuitton opens applications for biennial Watch Prize