Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"b7f4e484314ee0e468635f40633443bf","s":"a6f6b88e1130550e"}
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