Multichannel
November 4, 2010
By Kaitlyn Bonneville
Designer Stella McCartney has placed a dedicated Web site and mobile application at the center of the sale strategy for its new Stella McCartney Kids line of children's wear.
{"ct":"neE94UV8PWApsN9tYJM\/LNfXPqTBpmsGOzSu+4ndCFfJ1kCJzNc1DELE2TwiOEQIr6\/7idtlq\/DhBo\/fNaeh9fu94MbkOVSDZj25TzBVzDzSAfkTp7i12DCQVkFBs6GJzLb+fKdI1n\/q7RvC\/9XyZOCjeZL5nSRH7YHDR4iwuqWLhXjLJ\/+zeX6dI1HrKZTsrbeyQ4VVulxUMcCUxZ90+6hdt8U3DwgnfHQLR+fZJlVe57xDMkw0khB6UwUqQfeQ9xI1YoOykuTcV2nGXoBYdvFLcYiIouEriK4VmPb58kdu+2qQ+W5SpU6adp33TCjnxEQ1mm\/XEekDY5iYQnDFpM70mXHFGbtUUlCFDim5NWWrJ\/s11LfdA0BgNdla+\/cITJcQpy0ssmaLXFvRndOs\/Ne79OfGe+qtogi6WrZQmdGlVBbq++V8SXHgMRQChuBJTXMu0Ha8erasGK2vXMqC3AUOCIZGg0h3GD7W6i+lu6KCedrXvimF0UwBY53wNLLGAsAcbtcmrUXjHAMYWxmHyVs3N8b5is\/aNv+G2TbEBB1xX3raY53TF5onH1Gric1KlaD82Pv6FVZYGmzZGsTjM+DICeFLcL\/NOLLzB7jSyhK+mA885RwhmREsKxN6SBqTzEKEbBeZNkAmtT5GKQkyWB+eWyQF+I2y2EH9\/OsV1tx7RdyPJFAyXlrEx7WeIOMtzH\/LA9Rl\/wJrcFkmE+N5hZ2vYR7We89zUowXlZsMuMfy97VKWx0DpiWM53Oicij69buNWjOvsayxD4YgMZJWh1dzAOzeWtKu0KfjqTmos\/AyHX9CPjN2yndlq4DpuCIulRq9COzFWXqqiTw4CoLKPFjq4fxEsWEpOL2Ey2eliOZSxWQFNc1xxqYN2GhdvXWvMrydqtAZ2O301tmALbAwHRVvCv7QWLjMARJIXIiU93Km2B8Y\/b3CGiIWavkMqFvSYBkmk2U\/kbfiwaexZoI\/SNd2mR9rUGRvzOXoNNXS9R+x3qmRTRtV1lGHQg9a7mZrI3fA7rkcxYlwK4U8H4YfMCV\/G7e8YQNSs2M2YZrNgNjGcRtVL36YaHgpLxpKyvd4jqu1iheDbPuCwfOB0j0FnO9lMEThetRKO4mAwXK5YlAYQa3Q+lM4f4HPxiDs04QfpuI+somPPdiZAdlG1JE6YNoMxVa5YMyk5KqI46sGK1gfpodKnVC5GBXTvgGh5MQdoylxp402vCrG2UedNueo2ygQMfEBKb9SIq+uE7YeEYm9U0WZw+g6bIyRXgcHmrov9d0wNrenuyVqVlCjZ39PKi33G06Xl+Z22uVxCK\/KJ+4nKEr1EXuJxGO2lYrMKZPad+o1zzOyuTpYtb+2eJKy64imjfp29tAJkljpvUBI6IwdpQKK5bR9g3sogCb5C757jGmM4PHz5yOD9gyVfSIzY0JBGl4BJ5hTfHm5FocEq2e2UvD1PyHYTRat24\/CqAPe6uNdsXNxcygExuwIjlHSDJtOUuYYrOjlqSgit+C+99s7yWxZ7IuY4zJKsF9TdR\/J7Mzlptk6vwYq2XBMS2FLZ0K9dcyt2iD1uB3Fs\/bvQi5dibhanT0052sOWogE4Hf2ITXPHQqO1DkE5V72OeNvOLSF2XYjIDVhJrp3ar9lzLjrhi7sBHVPis+dU0kYqYp3AiOJ3WMVyd2C2OPLYfvB1LSIWKsdxvfcP9E96Q6pv\/xlcU5f3960+nKe5IUT0VbkUzttbmtKhivuhJvwJmdFxnEVQjXMeq74hGxdhKV4e5Uz4vnk1aaeoaTH\/vRhMX3sS8RvSpXS4OINbwUmuAICQU4Zu2IqgyDoBOvwzyder5PbhASiPH3mrFY54hCxON5dOBY6PitM2snp6veC1nFLF3dXUINEYBZ2DbGz8FqtI7C\/Kf6gUZXXbmjfJEVDS\/U0+zK1D1LhDRJ8y\/GJtO3Km+nXzDc1pTMWtuyJLeK6Bg6t2mTRX\/9jLEU70L2G2oXXPPSvkB4os75j+6lMl2Vdb4K9wmabhDaHHBt55PyvTrHkLqkKYpPErPMzcLdIF\/v9ORwnl\/rQLv6YI2vdsKHcrML+f8w\/AZf\/54yCCjhTDcfmjjEt1zoh2dmt394o6ajTvhWICgz3zdhd1gmJma34ysiSU0WoXyPc1V1PhK7Bloig6K2Yfvoa7b+ioiDcX1oEV+zwOUxnypsoGUn63BOpfB\/GmSufiR\/1mmeHLZK+\/i+oRBYoJbZ1AV5gyJnkVMItchjy974SNsgkWvVuBZtJzrK2R+pNhNcZ\/1HLl5DUic4N9rRILxOrIza+Kqwnft4ZdSHaxcHARacr1Dh5DcdzKV6yb1Jmo5b9EV0VoL034elH+bNnhhCyCjk\/EWqFul6DMFH3uJ8nqGzrVKMlMKpCq\/hAB7+uxBYE8hdKL0SRiWsZ8pdHIyhUywxkvFBb0JyKR3xqLcCZelGTP8nb58gINAEam2ioy8rsXFLTDDyUeyQrzpM1MyqBNjCrTldqtR7Qd3FDoul3rrLIyyA\/zZgMqSV2AY77zSKDxxrFgI3uwkYYbFwsBS5g+BUPZAdZ9lje9leVR+NCfKSeDUv7QMSq5b\/S0Lyq5SXFRHoVYEuA1ZY8gamI2rZO0sz+087ozFevpbmLh3D4SkdKJRWpLkZGuwIdnvFXw3HwsuUMVZQHDPUuOEAzSPWMqU34z+U0jVqJ7BY\/I+afVlbR4ZBAgkK5H+0pokbP9dB7sVpaXaK5JXUEqHVNdgaBSqdejx+gSsywCXpmKogOZ6J9dtksfUtZBgUfNTB9Wf0g59C3FwQa+mE5qmATxVSe8WD9C7w5\/qfAwk2OwTOG44cDYCSBPWwE8LoR1aZBNWlx+ynbh3eD15KgDDxj4Hw\/qHg7KcEzubpXivT0z7MLvh4Ywt1vdIcMsZwG1wi\/QIr+g0JvAwAwjmVK2Xtiyg3rXZurBLoeoZo4Xu7EEm1LtkxkSO\/JGVgHpYy0kSLb+1GmAJ8ZhSJxIDZq\/g3XptYsrYaExz8N2c0hGMx\/4Rv93nqJXg3CsT+SZ2L\/KnbYKFbxAnabBPISPFp1BUZqGP4juE4j8Kbj4rmitlSOzAAmPrQMzrzEF4MFK6TI6n\/sVdgHq+NTB3iTp317BVEQxE+7ZOMmHtQ8B\/KdCXOWFjHuCms0\/30o5IekyyczKt92MZvS9nn6OU5wkI\/uGuQDPKdIvLpDCJaAuWMtx2vSHtpRg738\/LyubNsGIhpmRxb7lvTHwMNlZYJ9YHLLId4c7WlbxphdaBbGniDZwQ7FgLcuddJcJesb8hXHyo3kHaZ3rQgbDd91x9Nt8h6p+lkDRt+yriZC2JxyUumih+owbDFad9TqgtLepOw2LAAlhTKHD2EBU6F5h1RgPF+3aVyv6OndnyPcqFSDayCXDcNcql2xBy\/evJkItEiRhknbvzIYqvzDQAoB6Zhz8kbSTPeH0UqX+22wUsfzrpTjbqv6OXD+NsTjlmy1Np02FOZRoXWayWZJztvY3AsCZLWyXsxj48yZU2EwCJUEIHp7LtkbIx3jHWYghbtW12QkzyWSLKCHkRQ\/bW5yxoCWfA06rxSlYZPa\/NGe3claDl9R8\/Z1mszC\/vqNoQjF\/zQMBuo0ltGIBQxIJvC1kebxXEJoVE7iMTs4eZD8Dq2titNLIGLTwOchxXzFbdS1lcqs8AhzNTvG4hxToPFmboIBXKcqAxBe0TwjWnA1SdCpmjk4FfrJMsTbD13vynLVp9TArsq9ggZijL9CkUdHPRovlmYFJh13lTruAXVE0fSSoYGubVu2MC5i5q4MERCb3FhlQpHquTTRp74W3+\/ETyE\/oH1qhKyPChwpBTaoFkl1cNuMzMg8UG5KrhI35wZgzKHV3S2VvMIkdwhxWEwqjLamDjWb98NzC3FiJYm\/MPymFfZnbwlRFT4F49iwS95ydgzJo73Rom+N63G27OEwgrMGfjzRbZw1dzWBdBBIG9LjwIpOnTX1GfA35cMtvy+or7QvGQWgZRmGrSFDdkV2sRDVpewHqqPsUL5grAzQo64ZthFDUyo8oN4sWwq012kAiI9jos2AW9zPEdFnebgtm65N0i+4glHnSTK97lTdf715v1HlpQiDTUzNKSH3vDfYbqT6XhCFguSZ4PEBGC1WunWFuUAQdtUTs5tkcAJVznyKue5OOygBxJt7v96me5JAJsZ0p3485K67bmE8RRdOEGXAO6SUC\/ANWNI3paMS1pym7OD89sL7+sucK7m4o5wwaKkL7wTUM4IiVIxsI5ujhH9kzUQF3NDfrxeEl6SYzVJASjyCkDehRsPi\/rcU9fZXflZIii3ptwkjSFxLDN6PU50VJ8UdFz7u2yFNyiB3H+OFMmEz6eHQ7qKEV+\/Es+Q74z1Jm5FwUlHlYWKvfSgZiNfHeW1OjxpK82fLsRvXnGfLvgEx3zqSvK+UEp\/l+OHEl2idMCJ6or6CSgPT4ud6tZIAxMuoCHp\/o9Pt0oRovcjrlqTjgx\/IX+hnxL62V+2fzCqHPATj1xvIdl+zlf9kI2jyNStUhYdpuKhbUSPAEjqMLygjReL8qaH0v9NWbo6CvgfmFJJ53uIJ7Q5BrixHDHPiBLdWrjOLN1VlS2RTqyyR3J0AHMTTm7ICzLGbQVi3oX2pqlf0po9Ml3qgi88z7iwuN6E8ZoBFuzeOAwnlOLOSJpeKrJsh5Gmf0pPjVVMACBOsdKI+MF9J14xSIIftk7ab64tlk5TpzagT6UgxW3CJ+IblBzVoO\/krDQtKWSv7RlbiMXwfczyF3ap7p+wtH\/mqScsygnj5aMMjmTM9Xubl3XwuAthQpj4lQaPImkTaGDVY1BXGMdW8s9zlTAfP\/4RmxKGZYyIc3aXO71G6hf27hz1HWP8QDvNuEzGmRBxDNQuVdwMYPlTjabl9rA\/pk3LVOxuKBjUcDqrBD1j0jK5ga1ZXfbzXw0b9yY8vO9DGCUOJzFh9tnzhFRLFSL7u6DZUObUw9EaPdDeWQnpwy1ftcBwndSYSUd0hFo4n\/ftNBQ+yI0BX7ZGQtx5wbVJAFbgN9F\/2S1gB9J5OwcsGtVNHDjzF\/NwTMiaZKVg7qjkCK+bRqSJUt1yG7wRwPsDjEiQ7GgkiLt321MkBlvHBolTv\/QHxuypQjKy+A0j5D12xd7RK+bq+3Y7kW\/n7nc+hwi68AXnhErR6+K5HV0\/ZciaVroJzzXzWHWhyIt2s\/\/\/iLd+E0bUptWfXmNpUdAtCGzBWmERT2wvulsrUU2vMHQnYbK6HzNHltXPa2DHbjVcp9j7EACPdddSun3T7ZQHe\/tmn4LV6zMz0U7N85wvAB5dmez7F8PJ6PN9vCUum1t8s0D3RtRKXTk7se3TJbAy8U1QAADOhXLjzYZDk+kvm5yj2UQ3gOnmM70bs5tpe4p2wc0wwKyimWxqIh5+J173805Q1BH7dt6xM1Y803WpfpvoNiFFRkTFiyGZ45OAX91r\/s\/Zcdbu9vGtb7tESNyDM1WkYhwtFLMYo2Xrk5n7+wLbLbMn7","iv":"8d5c88dc63619eb858d106075503af2a","s":"87d7a1262aceab04"}
Share your thoughts. Click here