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Lanvin discusses its pronunciation, trendiness in video to push winter collection

July 29, 2013

 

By Erin Shea

French apparel and accessories brand Lanvin is promoting its men’s and women’s winter collections through a short video that focuses on the models' internal monologues about love, life and the pronunciation of the label's name.

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  1. The future of successful luxury brand collaborations
  2. Estée Lauder signs first-ever sleep expert
  3. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  4. Johnnie Walker launches experiential Vault platform globally
  5. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
  6. Luxury Unfiltered: Luxury brands and clients no longer speak the same language
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Saks reveals exclusive collaborative capsule with ‘Beetlejuice Beetlejuice’
  9. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  10. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
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