Out of home
July 19, 2013
By Erin Shea
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
{"ct":"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","iv":"f5c8ed598b126ed4680ab7ade76e9bbd","s":"ecde0316df2b8b26"}
Share your thoughts. Click here