Mobile
July 17, 2013
By Jen King
Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile image-sharing application Instagram.
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","iv":"de26dee60c81c1b0addbcbc9fb899434","s":"573bff6ac9515b24"}
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