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Mobile

Bell & Ross aims for mcommerce via QR code placement

July 11, 2013

 

By Erin Shea

Watchmaker Bell & Ross is taking its print advertisement to the next level by placing a QR code on the page to allow consumers who are interested in the product to find more information and purchase products from their mobile devices.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Rosewood Hotels evolves ESG approach with new initiative
  3. Blancpain opens new US flagship
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Versace recruits American actor Channing Tatum for Eros campaign
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Louis Vuitton announces debut beauty line
  8. Aman welcomes warmer weather with ecotourism boost
  9. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
  10. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
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