Advertising
June 19, 2013
By Joe McCarthy
L'Oréal Luxe is aiming to increase consumers' connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.
{"ct":"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","iv":"f776799e3bb4fe864d81fb4744302e03","s":"a2a0af5984e96f5c"}
Share your thoughts. Click here