Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Quarterly sales down at Versace, Jimmy Choo
  7. Meta drops price on paid subscription tier in EU
  8. MGallery Collection wins Grand Prize for luxury tourism
  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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Mobile

Can QR codes overcome offline media limitations for luxury brands?

October 28, 2010

Nick Ford and Tappinn worked on the Michael C. Fina QR code campaign

 

By Kaitlyn Bonneville

Luxury brands need to incorporate QR codes into traditional marketing and advertising efforts to make them more trackable while connecting consumers to interactive experiences.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Quarterly sales down at Versace, Jimmy Choo
  7. Meta drops price on paid subscription tier in EU
  8. MGallery Collection wins Grand Prize for luxury tourism
  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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