Today in luxury marketing:
More than coins for Rome's fountains
Deterioration of the famous Trevi Fountain in Rome prompted Pietro Beccari, chairman and chief executive of Fendi, to create a project called "Fendi for Fountains," The New York Times reports.
{"ct":"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","iv":"910152b59a630eb757d7b0e57ebc956a","s":"3c9a532d6793f330"}