Mobile
May 29, 2013
By Chantal Tode
Twitter’s mobile advertising strategy just pulled ahead in the race with Google and Facebook through a mixture of real-time content video tied to TV viewing and ads targeting TV viewers who have seen an ad.
{"ct":"tGVCur98qeF1kvGOF6jlkEovppvgFWiO+8jIhdqnwLDQL5u\/0ZL00YiU+iFR0hmYFDCjIjoFE0xYjFEO\/p4Jv0iSVqOSFVjWh\/5Xh3+YYJLeoq8zU\/P4gBk9EXsY49OAbThSGfqEbXIzJAWYU5mG6yCKq6fIELG6M5rkoZul2vxaIjImee7ejFY6PF+tgr9+5UQOK1wiIe\/3KeOGruCW4um1YpVRm7yWakCkoCnm9mHCOTguAOBKGnWuE3nlknBkEkAEX83m\/N8ySRCLfwfHd1AkWngJ55iaWuzQI1\/NQFL5+PxDhyFfTQtKlI3vbWf+pHIump3Vg64LzCHZ1m4F8X4Az5WrnxjR2mekdu6oKHDW4r5A3aISSexE4GxomI\/AjRSw+yiXP8kucSMZkMLL9NcdYuYE0YPOxlj+\/bzFoXl8\/0WvsVxclSZeGbdpyZj\/oxuntbJpuDCKwpEXa+ttYcYccnMvFMr0FzkP6xfo+Or44SpLXUaBlxK1EMHX1gn5bWDI+j12dtuXdocJGomBdnmuANXP1Jb32DhJ3d58qVl9gfQBH\/at2Mj3gjz4W7KktujyMhO8PNLceRA5j4MGhDbQaeKF4D4TvgYOf0ZFwJDy4qsgqTGI251PE02uJ+sto1OFtAYm9TxIZZ+CLrshnaXVNutri14DB8dA6DwD7cxwIn5r2YkFnRaQaNdI4mKXwUgPaDBNGtfxFfqnqbelH8uCZmbLI2ysYUD0T7xCByfawFQBobbr7ylFYxFE4sno2ef7YlrCqH1yZzOKkB9oVizdyxJVUotewfrgm2tokqTXvLm\/lE4MWk9L59OyCaC+eC3\/kpTBGRDkAi3NJBSgPgMGEShUsRtaRB5Umaj31DBxS3zwrylmBFsnDAfuYtdcduOLZ7lUBUH6B5zRRF1RAjWFod5N4faAVBGZ9rfZFQhNb7ZnQPmuFthaW9jjPI0600UxZ2QYH57CuszrNXhqqul\/ALb0D6vyaEpp6oT2DQ5+ib4JVaK5iDixJRXBtLu+Hn9p+ziHKbTHiaOiI1+wqLSoheTRB581dK5wU4z2QR9JQaiJIG61ZDp+rfNiYWZd2P9HL6noQEvzAbS5fGDMDKJkgPuU0rQx5Ge90fzBSTmaH6POAAzo6WNLG2Yb0SjVNH7VJ43ZEDO1yPpxMraKRkXEuxnAdS6H1XzCFf6oh2TUNUVVDq9AGPxOA\/mxmin0OqaSPfKpBEIkxXWfTtkip6++bWjVl3\/FBA6FZTfOAZEkC5KtAJQSZ60cv4U7YzvISsygXcKTV1T496E\/uqBttzaERZ9BQaibD6KHTX+pTD1DcydTC2QI44D8jxkKkOZBPw1wIiSCbVadMHkKhRzI2Ot7wTRI8BWup5d3Qgqd8m8odlT\/hPHcTVDD9tu46dXeSB1JMdXqSM1yu8rQEwhLt+PpbLI6OwnhJ2UCVm+FJ8PIprpg2qN7HyjAxPzBQqq0+xEYdYDTW4CL\/WVmd46DHDP+WLcfGcizRK1fGEEm6NnACt250g4xM4lCDVcirbsPgR9m1EfQszPN9yJHVvK17F93c4W8gg+fmKYBhKtrGgwBe7qZgruWO\/g4nlXKAj77Rpjrmnwhgao6Z1Lx9tF0IDs8wKSB5wgRSJUu5RVwJEWL38GCv3b3FM17c7xC\/JBATjAd9xq987rIgByUBlM97yhxHapwNc7ap5VHzR85aWl3AcNiJcb6p1\/QDfv\/zlNJIFMQt5wmvMSwBpv+as5yaCp4OLoa2HlT0HHoh\/n9VE\/lFO0MWZHgsPOGB68T3CGC3qpeJlL0DSQFJIzn+NuxxMOUwQToAtH\/4e31h87sEktIIM9mohIqaDz7UHrtxZiOadIcsg+\/GGgzDYlSSU1L5MB9sWt1K1KK449O5tyr9lEdMMhPc0WM6uCeuobJYRWsO3fCHy\/H6reX5GbejyR\/uETUed5dLTftUiYwXXZDZYmXHTCYoJdt0NXceyBn1cAur5mbH6CyEY5zKwqkpb2bFQTi8b7SGJpMVc9BpjiKzNY+jQCE3K3aQV\/FxXyIHjPfZabb3cqs+blQygoFXCwpWQNKF21kke7Ooss5byD3F1mOTMu5C6RT8SGwtfe8qUp8PWxQ54rFHH38yYxPfBicNwbQ+homNd+IQU5nMHRJzI9BBAljLLh0PLkEbrPdtr2\/viWIJf3ZeRFLAxFmsAMbdoEN9V0RUA2\/8pyONokvyjQDJQJvbvs9UQqMhjYHzhC2gi2kW9muL3KS9f9D2NbbAPpbJe40vOK5kEE0GmQDMolcTTFkkqS3iLJtQGJXFFNzQT5csn3cROPOfKJ45Ki5xw+5U7bFY1dNeram9\/oQrr+YkekjP7KPVJkYlOc9Ne88DPkZc8W7KMt2OQ1zSQmDULk1wH\/6Qg+PrRZ+9EWTyB+gh\/aqSaImfg9SEkZ\/oc4g4UDiaYlL0f0U8ZXfdsoZ0zeojBnpGwZ12d1ymCqSNiwKZwhFu2QVDfMM\/FkC1zwED6Qa5vokxHZtlcfB1Rlg5ZWImkiWhEuhmVuKqEu16r5HCdN5I+Ec8dyiM\/DUiQohir2nBv63O1UgUozYIpigfDN7zJxcU\/dWOUpnRJtDhlzit3qxrT0vRUqWp9aBfCEyCwuSStY06l\/5kcZAl006tymXYssNxtkXFlThB5GMAkhxRdBsO\/CbPxCgjFZczgZTPtsacJhWtf+Nfongkrl+Z5Bw6bsPQxYC9HwZcPVq8Yt8Or8QcJL75ho5VOikou8a7SZyuIN0QgX+LohZ3xXVZslgA2lVf9eX9T9x3PpUV0UHMxFHyXenp\/+hQh4ZaKjmTzNxc2J1noAVcipKV80NjpR+ZojixXZFoTIlxASTWQVLcfYbIy3U2PHYNadNBd9upWEnpptCWL7fM6bQWu4dPJAszHISi5W4wYBctsOMHV0fdbsjdZHlET7benkECVMGvvtYK78oqC63+GFwFdRoLAOOAw8UvNjQ4h42xeUT2bbfX6smohHhcVUjo+ymnuNrgmhQqsEJMDOb7VrOtnh9bzwgouLeEttj6yKDFNNhrqxloFuvuK96nyIDFTrkwLIqOeprNirt+Yx4WffEtmdhf3z4yeMitLcPk\/RO2Ygky6pdMPU97VngzvuORNgltELB7NMk20ztxxrBTbPrrXFPg7cMsazpouJcUG6XuQSNg4hwwvA5i3kRYirOn9iGAF799huO\/VvZdyyntiUk05ba6yHKHhM7ye\/Coh7lAh78Uvk1psnC0U5nLNzpHi\/FpjP+9fzMHq+YPrW4X5\/gnN0FPWpFfbpQlh4dlqdrVDlhD\/KVYcRT\/hZw1rlGtdGhIr97AorLM7uz3ndqvTOnmrzXViBBrpXyzgI+QTdiVxpuNdiRhrjqGNQyRtpacqp9xHi1QFUd640XwNlvYm7Eo6tWIGVq1EGevhC7Nja\/d7BThgBEt8oIlLC+wn7JfoiPlQUAlCwF9q1ZiQ8C9JoddqocjG7T\/FtsjppabMI\/k78pkYNi6PCjRKQfK4J3TgzLdQTvYocMg9sRvbw\/TpEXRexUxvpk0b5SDgd3hp8agreVBopTK2HBjnVBGNQKay0pjxzFh96jAbAwVu5XH7IxZVuptWlbTbWoWoAieCM9Yo773H1xFOv\/QUZ9+Yyg1YhL3OI2TSZzWj48xL6ibJO2RIvA15J19qNib9BhzLJ0zOND+7yylZuoZ\/YY13LVIsYM1rRiyEFh0zm66d8VPDArXiCgNe2RnDTryYEXlh1GOo\/i8XCbulFaz50xaS+M7yE9I15Cgl6uIgiviBvaGNQLA6evnPxyDsnIHHZRWb9fWeqZgjhTJF97+PiK6okl+Z5weFSXHUSDKFctAQ02FuMK56PeMMAq0aKT0KfjMJCavGEiXKEzeLr4ze4ejBK\/MXw4T+p5WoJ9gopneJml2zDZde5hfMqfjQ6hrZvKQ3FvtdkT8S+ds3sFtW23f9hgbkTAEkiFh0F\/8IQSbj5rD2lsbDwUjrJabLzogPCV0eHgZ741ZC7+MBEK6L86uNNwwuCHxd+nJOXCEwJslX+aGd\/pXIb81WEbcI54mLI0h3\/rJBCGu0KFXGmFw3Ws\/I1XQHzcLhhKg7B48kUREoD7Ek5lSso5+XVks2T1G6p5NSOtxImKAJCL4A5MOoQZCCkt4tw2KMyvxrO0OuaUcDtx2ynoMMBttlnqSXHmCg0Aa1N0bDrDqRyOok0ORGGEolckbGMDSibvgKkLOXXBNe+ba2vS0kMU3HaxHthYTBhGj76yFNwYQM5SXmVmpqu\/3b3WarA1WUPVLO8Q5eLHdNg8rlnmGau8rut9amjtZkyTqEX2t5DPOgqWmHc7oLS9iqTPejnW0lSyNLLGwGTBqMFrcmQsQhu3tGFbYHseBod7nbzf711M+sQs5s8H29PETdrcyJy8AeJpnsm8Vk3ZK5dSqiqZarjHrnVko\/1+Ly6SgEPuhqvwXH\/nRBJhkwknpi\/Z5hAFYrhKRD+J1ankBd7Aao4\/FpCQufUGZQI\/MWSCgoOVBH+k3lZpkBlJrkhYWj1mh5iw+TIyCTOwWqoJJGFbxn5UEZnXo0dHiZ8eSGLO19iavQeSEQAdsZyTbnVPxoa+1ag6Weo\/wK1Ha9P6R+rDgRicotYjUVT\/ufzxMbbrltR9vwQOCcta+cX3TRt5VHR7tDiaHAlxrexgOMCTEVzewyrKQV696DpXiw14DeNCUlwLUVQPo7vsr1+Zb79TAm17PePaI+mYfQyIBwvUnMzAeCwGrX9rizAUttkTY5to3OlBIyqO5LrKlz2ZyLO\/Q2HUYSWuabhwlcCXWjybNQTKdiHPFu9a+6PZWPFRrthbTeZe4iRWcWMOhn4vnT6eH0Je91968yMyxkoyiSCo6Ohwtjmvb9MFAV1+m6rPYWH7wBDVctL4JHL3M9gy\/Ocra9q0YkE+SlXM0tVF3mZT6g1g40KMQwuefim3fyKIcicqVXwSO1j1eNytgafjsfqgochC1dFNpPti\/cHq1XtufxWNzycwh3i1PHR+Xxr9jp7tMpkjHjNnnZpPUhH83bHiOi\/hbFNjuXHnZzmXiwhbnQahoDtsqAyUUeaBX7Asup9d8JNaZyKt1cjnHY7LXxoVhkssrtH3UJg19Hhzio\/jazGNhfTUUt1x7k5V8H7zKETdOpie86oJRj+yVuxpH3LFVAHNxlJpUMj7bYhBp4vpOyFWEC6AtgghgOCDV2PnRiBmAraspQRDND+nFxUlJv3PfPPzCg5C5lrhNBynqvmr7SFeYgY57B1QTn8qLWJE+ZtzBaYjNfp+npTaYsjtWEoB855CVvXllC+J9fp6NOeaqb2U1R\/\/zcIULvNI0HoUI4JKpphIHdez4\/41cUzn6meifFwG6VkV376t8JUnoJ86UEG5xi+UwBo5uGGWLkmW79HzwseotLP5KmmMjBGEt\/MTIHFw9R7cOH4EvWeGahFyrQrxvnml+F\/5T5W1OiQIK8\/H3Joz9ZFc8SdP0HV53y5r4ACZ\/qXst0JyyRTNWlqpp94QLyoPbPgjgitFkKpMJMuo3wWsCCgTFlSg+q1Oh6FjGMiwSlnNUeBNz8yO3XzugEorETkiMihrvBhQ0SMh19r65bmX4CaMwp8IxmmuxoeRVXAF4Obq1IAMpUaK3SSuPbZhttmA1TrO6G+3XBAfs043u8fJAmYBTFwqLcL5fBGvjgjxWsc8ZH53CUdPSS8SjXNt4nQ0Xc0aLChnSrUPkaxF39iU5+V+YnFpy\/+oPYc0dre8QVAK+2SRehSUuoBSD2BPIWKiH+z3ys9nomETESVWrppTYkMtU1gQu59dojES5qNtAyN25Csoqp8pZsI24Hso5O29R0r8QNohwEK0VF4FiOzMPk0gqs1MBlNFok0iOrZxUSPVTu2FLugz8RZ3+70nIGLd\/tz+1dr5h5yJxnBnYhFX9ozqHJuYE58F0LBYNnym9Rgw5w6hXoB6aNo0xvcnT1JQo974i\/AJjCyS9ouCnNFg\/jyaSJQixKaLo7E\/QB1E+qj6\/y9WVF\/Bfkgs30VoBAJf0Jv+8HUxmn1yWewjVj41LCrhvYkU+txARaY+JJSMs8kMYV3Eh4X+kl13coHVMv29zyRWOOfyyYoTNhsrDqt6hL7LJGu4T9iOujRvogfVM4FpW8zzqPGlJv+BA7LdChXi0s\/QwzTELatlaTSZRga5mskCx2zxL6BpBSCVU4sDqQ4v46z7jYpkVKVUIZPYIuRANHxmh6zKfpkQlJZDEGEVArgKM0zaEWwwGcU6pYpk7rOB9CY1e7W4spY5BcZ0o0eq+BS61yHsYyL2A7OGxLaF79f\/TuOc1h60PUMhPKz6lJ1OPzWodQ21stlVcD\/GXikUVTXena\/ZKRpHnhJBdXGXB\/zkwehiUo5QBq6JiVEWb+5SOXp9\/QeudJiFiVvgHABegFil4AB6azLgmHV7sJqAUOCSv3bIx1yHjnFpzz18j2tG\/OAGNYEVMiwrsuxN8I2E7LZ18pR+Bg7CHMZM7zJhPG4LMK3SzjfmtdWEf39FAe+gqNCfEpDJwLlCxrBy1i0DuS2PFp1XVyT94Tf3e7FWKRVjQW4VawBgOEvg3tLohRqZJgPLWfrJFrIyHWpoGIYPjSFvfK\/eBQRsgt8yThIVh8vveB3MRPA17FDXcEXJsZny1sO6b90nwm+eb9eknnZ9Qt2YMeS28Km06N8qv5SANNqGCYNlSA3tJnrucHKFciEpgbH0\/tvMfwLdkO51\/EFmjTkeUo6ltQ8w6jHFfBjGWVMWQDTdWJBQIA87zFWouy9apPajjRYZZI8zxwZbr4WhwWgKDAEC3vNCj+k7oeKaqhNSG5dk29BSesZVTSF8Y+jkprM2wzcTQt1K4m3jpOW0TLsp1HW8KCEmOj\/lzrTU1PRIVtVz5mkLMdPy+q4uDNevgaTZuxzIZK0i4iBCMzBjm09dd3uy1erhKkcaZaLD1ftYsyBy15hJ+IVQ3dszhhPfpQCJBMk77aBF5XrThGwvc3xKaZ\/l1PaMFZHXpNJqvKNmRwl8+AbQPi1jLATmqbkyR4A6Vl1hJ+PRouEVHe3o2W4SJQoq\/9ttjnQZIbwvPKoVbBKTtZ9PC3eqNAqALnoRhmCfNEgPMt+4msbrsf8ekn\/I2gImYj\/AKch1EVqerx4LE+KmfZpnhz06mljvIpFpsEzZuKs02hiVZp6ibnti0fXPnl8bZbkVI30me0xhg\/4Hnphd7MTDD2gh3SBUkibQmITuKPDjnzuzgTHuIsdUNkVG7yrRHGHXEkkozHEy4rUXF8s\/cWx8Uk5JVPgY\/T7YIEWUccbGUTlEu+July6jRYoAzSMmBmPDdY4g4CGf212PegOudMiyv\/ycFCuUnnlh7DHnMPnWjpM3AbaFWZe6CsB5YUqHOPjYZ291fdwym3ckw+hyzEngSDa\/hsFsaBTNfn6kaSX0kgU13k6Cep4E+ymsTOAIJFGpbDeMaLqXc7EXCJFTFYJX0Kvrrsg7HTxnYq24C8RcoBe\/zEdTitmgraAv8A3Hy5pIoBwblPPuszHjo\/b8lZJVCwmMSWf2Mw2VccAuqu4zy97gOJe5DUOQU7Q4eTEAaaUF11fCqUgyitpV0oZ2zCh6LIg8eZho6vK\/akBR1KN0Jvtfwz7bJFOmLXeBDsPgR9GUqXIOlCf5uhRqPScVQD3m7bIj0vhvUPjurgSIdPwOQFYDhqTOdKsUW1B3hxFd6TcRLXp0qh5FXU\/MgMkbfySk8FPlrSC58pfdEh9hCAkfsBnUAoNIVw+7ZhC1kRCd9Fa14JZzJ7p4Ng+6sNVIdc0l6Wk8USKh0EXiI7GW3BeSNbFxB3xWKBz9SfmvUPBvThLUN3dhAitOwWsk6BtlJdT5fnWTVXkDVVWsF2Ss96myERvPHwIOYJwyWIwGXz2US6EVVSZX7U1nGWrypeL0PB45f+UOKp2lSvrPa2R6r25Y\/ErTJR63BOTwkTi3SYeNncqwSKK2uDPpo885gVjKYCd5N4K4bjsn71NBpm2hG5rnPVj4imSnUcFBRwZqVYAE1wPAkfitzLeN2WrYqXO9R+hLteuy3Kz4cP2n+mjU\/0qSlQZYs+mycf95DZmzfVBR9szKrV05ITae9ZN0XEbkUnDXdbXG6RYdpSe\/kxEfYYstBbWYaA5uUqXrh8taxgU0LEtg5qrNOF3dzoE5rVQJEaAjXNjtpZP0R2Urdug8rPElDc9ahEFxJgMUl9JfodYxc8tpXJd4eMAANs9ApRkVeoAobQ94\/VHjVtRB8gh6BxHtsX2GiY4X1IaE5l7VmS5ttjJb6sI79ajkbenjGzVpJTr1K\/cX1RSM6jjCBieetIo\/G\/83SfleFkqFKszvEyLmBFIPPUuOO+jnrQf\/dWbDpqUDkGutM7dAy6dLfNwJRI+yMp6seUKuKMwv1vaDYnNOi7zT9GspduAcXMyS3Ii6gBP4a+1LKf2GEm29ubpnIe3SHPG89BMoMC3o2ghGNycbc\/LPlDrc2yb7XtcaIgPmIHCjN5Rt356TTY1jtiMwvi2KCiqEhw6PW9vb0T7GND+\/XfGO9yKOYjtnQCm78dt9449gRnXK2v23Mm\/AkdQF\/aYgJJhiWJbEEaJeI3diVMOa8VDKXAcJx1CLo0864VI=","iv":"f27b0765dd3185020255512aa7a40bd7","s":"a1e5f7072ba18790"}
Share your thoughts. Click here