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Richard Mille ups brand exposure via Lotus F1 team sponsorship

May 24, 2013

 

By Erin Shea

Swiss watchmaker Richard Mille is sponsoring British automaker Lotus’ Formula One racing team to increase exposure of its brand.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  5. Audemars Piguet unveils collaboration with artist Kaws
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