Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"7992e789039ad055556863b961ebc6d0","s":"4f52e42bae743c97"}
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