Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"e565a3d53dac20e534791046ceb92b0b","s":"ebc810b822445b99"}
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