Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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","iv":"cfc19b9b0e627c9c5dfe90517c14fe57","s":"0b45e14ef92ed740"}
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