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Mercedes opens up brand, targets Gen Y with CLA project

May 15, 2013

 

By Erin Shea

Mercedes-Benz USA is opening up the brand to a younger consumer group with new promotions for its CLA model, which has a sticker price of less than $30,000.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  5. Aston Martin, Apple release CarPlay Ultra
  6. Rimowa honors the winners of its Rimowa Design Prize
  7. Google’s new beauty AR features raises bar for digitalization, ecommerce
  8. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  9. Moncler appeals to adventurers with special-edition Leica
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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