Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
{"ct":"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","iv":"513e393fd9cfdfc9eed5ccc36861bec6","s":"685e02b7e7430cfd"}
Share your thoughts. Click here