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Chanel challenges short consumer attention span with brand film

May 10, 2013

 

By Tricia Carr

Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. RH appoints new co-chief merchandising, creative officer
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Rosewood Hotels debuts new property in Mexico
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. Pierpaolo Piccioli joins Balenciaga as creative director
  10. Kering Eyewear, Google announce AI-powered smart glasses partnership
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