Today in luxury marketing:
Tiffany vs. Costco: Which diamond ring is better?
Discount wholesale club Costco sells Tiffany engagement rings. Sorry, “Tiffany” engagement rings — diamonds set in silver bands that look like real Tiffany rings, and are even called “Tiffany” at the store, but have nothing to do with the upscale New York jewelry store, Bloomberg Businessweek reports.
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