Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
{"ct":"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","iv":"a777fa17527f325b64eba16e017e98a9","s":"1556d5216c8a44fc"}
Share your thoughts. Click here